Update: Okay, we now have some context for this commercial from PlayStation. According to a PlayStation blog post by Eric Lampel, the rapper has signed with the company as a “strategic creative partner.” Here’s a few more: “We’ve heard Travis is a huge PlayStation fan, so we’ve started a conversation with him that leads to this unique partnership.” Through our mutual passion for gaming and creativity, we plan to collaborate with Travis and his Cactus Jack brand to create fancy projects that we hope will delight our collective fans. “Perhaps it helps that Cactus Jack Records seems to have a deal with Sony Music.

We still don’t know exactly what the collaboration is all about but it seems like you can probably expect clothing, music and more. Could it even be the Travis Scott game ?! Here’s what the rapper had to say about the partnership: “I’m really looking forward to seeing what Cactus Jack has done with Sony and the PlayStation team. Most importantly I’m interested in how PlayStation fans and family will react and I’ll have some games with everyone soon.” Looking forward to running! “

Original story: We do not know what to say about it! You may remember posting a picture a few weeks ago with Travis Scott Dulcense Controller on his lap. Okay, it looks like he’s shooting this commercially? Creeper? We have no idea what it might be, but it has already attracted millions of views, indicating the rapper’s popularity.