Facebook Dating, a social network competitor to Tinder and other dating apps, is launching in Europe today after a long delay since its planned Valentine’s Day debut.
The dating service provides the same features as in Europe as in the United States, using the existing profile you created on Facebook to find potential matches. Facebook creates these matches with these choices, Facebook activities and groups and events.
Although the service only appears as a tab in Facebook’s mobile app, it is deeply integrated with all the rest of the social giant’s products. Your profile can pull stories and pictures from Instagram, you can start Messenger video calls from chats, and the Splash Secret Crush feature searches both your Instagram followers and Facebook friends for potential matches.
Many of the privacy features of the Facebook service are completely removed alphabetically by personal matching strategies. But the close connection of Facebook dating with the rest of the company’s products has raised concerns in the past. Facebook chose to delay the launch of the service in February after regulators in Ireland took issue with the planned launch time. Companies promoting such products under the EU’s GDPR protections will have to undergo a review called a Data Processing Impact Assessment (DPIA), and Facebook has informed regulators too late of its plans, raising concerns about confidentiality of information.
Facebook dating is now being done in more than 50 countries, including Austria, Belgium, Bulgaria, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Croatia, Hungary, Ireland, Italy, Lithuania, Luxembourg. Latvia, Malta, the Netherlands, Poland, Portugal, Romania, Sweden, Slovenia, Slovakia, Iceland, Liechtenstein, Norway, Spain, Switzerland and the United Kingdom.