Luxury retailer Hermes is currently under fire as a lawsuit claims that the famous fashion house only reserves its coveted Birkin handbags for customers who have spent large sums of money at the store. The lawsuit alleges that Hermes violates antitrust law by forcing customers to purchase other goods before being allowed to buy a Birkin bag.

Birkin handbags are renowned for their high cost, limited availability, and association with A-list celebrities like Jennifer Lopez, Kim Kardashian, and Cardi B. In a move that has sparked outrage among customers, it is alleged that individuals must be deemed ‘worthy’ by sales associates to even catch a glimpse of a Birkin bag, typically showcased in a private room.

Sales associates are reportedly instructed to offer Birkins only to customers with a significant history of purchasing ancillary products such as shoes, scarves, belts, jewelry, and home goods. While no commissions are received for selling Birkins, associates are said to be encouraged to use the bags as leverage to persuade customers to buy other items, for which they do earn a commission.

The lawsuit, seeking class action status, is seeking monetary damages and a court mandate to cease Hermes from employing these controversial selling tactics. Despite multiple requests for comment regarding the lawsuit, Hermes has yet to respond.

Stay tuned to Insider Wales Sport for updates on this developing story as we continue to monitor the situation with Hermes and their exclusive Birkin handbags.