Nike once says to the fans, “Don’t”.
But the twist in the famous slogan stems from a good reason: a public service announcement that fights against racism after the death of George Floyd, which led to nationwide protests.
Instead of the athletic company’s famous “Just Do It” slogan, the short Instagram video starts with the words “Don’t”.
“Don’t do it once. Don’t pretend there’s no problem in America. Don’t turn your back on racism. Do not accept the innocent lives taken from us. Don’t make any more excuses. Do not think that this does not affect you. Don’t sit back and keep quiet, ” reads the entire text messageFeaturing white letters on a black background.
“Don’t be a part of the change,” he says before starting reading “Let’s be a part of the change” in the commercial published on Friday.
Nike is known for fighting racism, discussing Colin Kaepernick on the NFL debate as a peaceful protest with the decision to kneel during the national anthem.
Kaepernick then successfully lobbied to pull off a controversial Fourth of July shoe containing the Betsy Ross flag, which is considered racially offensive.
Nike also worked with Kaepernick in a previously highly acclaimed “Just Do It” advertising campaign.
In the ad, Kaepernick said, “Believe something. Even if it means sacrificing everything. “
Last year, the company partnered with Kaepernick to take off their sneakers with the similarity sold in a single day.