Sporty but glamorous on the pitch and with a fashion outlook in their spare time: They are female Napoli footballers, who wear items from the Spring / Summer collection of brands at the McArtgirl Group’s La Regiagia designer outlet. Sports teams in Serie A at the current championships are the protagonists of an unprecedented photo shoot set in locations in La Regia to celebrate the support given to the team starting this year and Sergio’s eyesight. Siano with whom the Center organized a photographic exhibition in the spring of 2019.
The partnership with Napoli Female is part of a broader empowerment project supported by the McArturGlen La Reggia Center. Women’s football is still the second football made up of young women competing in Serie A and who are still not considered professional. According to UNESCO data, only 4 percent of sports media coverage is devoted to women’s sports and in most cases female athletes are underpaid and under-represented compared to their male colleagues. Supporting the Napoli female is a way to help raise awareness among the general public on the culture of the sport which is independent of gender. The opportunity to give voice to young international athletes who combine study, work, family and sports commitments to fulfill their dreams every day certainly represents a model for many. Shining a light on footballers and their stories, supporting projects in which women are heroes is a necessity, as well as a desire, for which a group of the size and importance of McArthurGlen – 70% of women in centers where employment is already today Is considering more than. Employees of fellow brands – they did not want to subtract.
The players were chosen for their exceptional generality, at the same time for a sporty and glamorous interpretation, in line with the fashion trends of the season. His idea of style, which varies according to different personalities, however, has a common thread: a combination of sportiness and femininity is possible.
An Instagram profile with the Ilonora Goldoni striker has 235,000 followers, he feels that he is also a feminine on the pitch and his personal touch is always jewelry, which he rarely does. German midfielder Vivian Beal is fond of never giving up with ease. She expresses her femininity through details, which she cares about a lot.
Alexandra Huayhen plays as a defender, she is Australian with a Vietnamese father, her style is cosmopolitan, a mix and match of sports and sometimes elegant clothes.
The shots were created by photo journalist Sergio Siano.
About McArthurGlen Group
The McArthurGlen Group is the leader, owner, developer and manager of designer outlets in Europe, founded in 1993 by Kaempfer Partners. McArthurGlen, a pioneer of designer outlets in Europe, has developed 675,000,000 meters of retail space. The company operates 25 McArthurGlen designer outlets in ten countries: Austria, Belgium, Canada, France, Germany, Greece, Italy, Netherlands, United Kingdom and Spain. The centers are home to the most in-demand and exclusive luxury brands and offer year-round savings to over 90 million fashion-loving customers in a vibrant, high-quality shopping environment. In 2013, McArthurGlen Kaempfer Partners and Simon Property Group Co. (NYSE SPG), a joint venture between a world leader and owner of the best shopping, dining and entertainment venues. As part of its ongoing expansion project, McArthurGlen has plans to open new designer outlets: the West Midlands (UK), Rimscheid (near the German cities Cologne and Dusseldorf) and one near Paris (Normandy).
Maria Antonia Tortorici
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