Apple is reportedly in talks to license Google’s Gemini model for an upcoming software update for the iPhone, according to sources close to the tech giant. The discussions also include a potential partnership with ChatGPT maker OpenAI.
If finalized, Gemini could bring cloud-based AI features to iOS 18, including image creation and essay writing capabilities. While details of the agreement and implementation remain unclear, an announcement is expected at Apple’s Worldwide Developers Conference (WWDC) in June.
The move is seen as a response to Apple’s internal frustrations with Siri’s capabilities, as the tech giant has been lagging behind competitors in developing its own AI models. Google’s Gemini is being compared to OpenAI’s GPT-4 Turbo and is expected to significantly improve Siri’s functionality.
With over 2 billion active Apple devices worldwide, this potential partnership could have a major impact on the AI industry. However, the deal is likely to face regulatory scrutiny due to Apple’s existing search partnership with Google.
Choosing Google over OpenAI for cloud AI capabilities could also be a loss for the latter in terms of mainstream adoption. It is speculated that the agreement with Google or OpenAI may only be temporary until Apple further develops its own LLM-based AI technology. Stay tuned for more updates on this evolving story on Insider Wales Sport.
