“We are proud to have Dominic join Sovran to expand our European business. His extensive experience in digital publishing has enabled Sovran to better support our international customers and partners, and to expand our product range and our geographic presence. Will,” Sovran president Eric Weinberg said on the change.

Dominic Perkins brings more than 25 years of digital advertising and online publishing experience to Sovereign. He is a recognized expert in programmatic advertising, data and e-commerce. Prior to joining Sovereign in early November, Dominic Perkins was Director of Digital Advertising Strategy at Instant Media. Prior to this, he worked for Time Inc. And worked in others including Collective. Perkins is also active at the IAB, where he serves as a board member. So now Sovaran’s move is as follows.

The company, founded in 2013, provides publishers with an advertising platform that, in addition to selling inventory through header bidding, also provides analytics functions and the possibility to monetize publisher data. In Germany, the American company has a branch in Hamburg and is already working with well-known publishers.

Dominic Perkins is excited about his new role at SovRun: “Throughout my career, I’ve worked for some great companies that have made a significant impact on publishers. I look forward to continuing to build that influence at an innovative technology company like SovRun. I’m very excited for it.”