Friday evening, Nike posted a text-only video on their social media accounts Encourages messaging to make “Don’t Do It Once,” a game in the brand’s globally recognized iconic slogan.

The message is as follows:

“Don’t do it once, don’t. Don’t pretend there’s no problem in America. Don’t turn your back on racism. Don’t accept innocent lives taken from us. Don’t make more excuses. Don not think that this does not affect you. Don’t sit back and keep quiet. Don’t think you can’t be a part of change. Let’s all be part of the change. ”

Nike’s slogan for the first time more than sports.

“Nike has a long history of bigotry, hatred and all kinds of inequality,” said CNN on Saturday. Said. “We hope that by sharing this movie, we can serve as a catalyst to inspire action against a deep issue in our society and to encourage people to shape a better future.”

To mark Nike, the 30th anniversary of the “Just Do It” slogan in 2018, Colin KaepernickFormer San Francisco 49ers quarterback kneeling for protest during the National Anthem for the pre-season NFL match. In this ad, Nike focused on protests against racial injustice in the NFL during the National Anthem, and before the ad there was Nike’s “Equality” campaign. Launched in 2017, this campaign focused on how sports can break down barriers.