In March 2021, Netflix announced the release of a new phone feature called Fast Laugh. Inspired by TikTok’s short videos, it aims to share short excerpts of the entertaining content available on the platform to encourage viewers to watch them. So barely a year after its release, the streaming giant will be launching a version available on the TV application.
To encourage interaction with the content and highlight the range of its catalogue, each viewer with an iPhone only had the possibility to react to the video and share it with friends. And if he liked the quote, he could add the movie or series to his list of content to watch.
With a dedicated tab in its menu, Fast Laugh comes in the form of a feed where videos follow each other in the same way as on the TikTok social network. However, the functionality will initially only offer about a hundred clips per day of more or less popular content and therefore may not necessarily meet the tastes of users.
For the time being, television access is still in the testing phase and is available to a handful of English-speaking users living in the United Kingdom, Australia, Canada, New Zealand, Ireland, and the United States. However arrival in France may be possible if the public response is positive.
A very clever strategy on the part of Netflix to use popular social media codes, and TikTok in particular, the most downloaded application in the world, to attract new users and perfect its functionality.
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