Montebelluna, export in large steps. Sports footwear district returns to racing thanks to quality, innovation and bike sector

On the upside again and with a positive sign, the Montebelluna District of Sports Footwear and the Sports System is experiencing a great restart after 2020 marked by difficulties and blocks related to the pandemic.

The first half of 2021 actually saw a strong rebound in exports over the same period of 2020: 22% for footwear and 20% for sports goods. The main outlet markets are France, Germany, the United States, Spain, and the United Kingdom, accounting for 50% of the district’s total exports.

The data emerged on the occasion of the presentation of data processed by the Sports Systems Economic Observatory at the Museo dello Scarpone headquarters. “We wanted to – explains the president of the Anonymous Foundation Andrea Parisotto – Reactivate this fundamental instrument of economic policy and planning, through its centers of study and research, with the support of Intesa Sanpaolo and the Treviso-Beluno Chamber of Commerce. To allow companies and especially public institutions to have accurate and timely thermometers on the economic trend of the district, the observatory will become permanent on a six-monthly basis.

The district consists of 17 municipalities with approximately 570 production companies, which employ approximately 6,300 workers, most of whom are bicycles, motorcycles, trekking and outdoor, and roller skates (60% of employment) and sports for sporting goods. are in the manufacture of footwear.

The density of companies and specializations allows you to place all elements of the supply chain within a radius of about sixty kilometers from design to detail in a variety of materials; Thanks to the quality and innovation of the products, the district has established itself in foreign markets, both in the sports footwear sector (over 1 billion euros in exports in 2019).
and in the sporting goods sector (306 million euros, equivalent to 27% of total exports.)
national sporting goods).

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67% of the footwear manufacturing companies in the district have invested abroad, and some countries such as Romania have become not only producers, but also logistics platforms for the eastern markets.

Losses recorded in 2020 have been largely offset by Covid-related restrictions, albeit with different dynamics: growth in exports of footwear and sporting goods (21 percent on average) has yet to return to 2019 levels. not allowed. (compared to -10%), while the bicycle sector almost doubled the movements (+84.6% last year and +78% on 2019). Overall, the district’s exports reached an export level of 710 million euros between January and June 2021, an increase of 0.7% over the first half of 2019: sports footwear weighs 508 million euros and, in Poland, the United States Thanks for the strong development. Russia and Serbia, they managed to offset the decline in sales in the United Kingdom, Spain and France.

(Photo: © Reserved Reproduction).

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