Faced with the craze caused by the film Minions 2: Once Upon a Time Gru, many British cinemas now prevent audiences from attending screenings dressed as Gru, the film’s supervisor. In question: Behavior during projections is considered very turbulent.

The craze of Tiktok has started again. If the trends of the moment have already allowed the title “Running Up the Hill” by Kate Bush to rise, more than thirty years after its release, in the World Top 50, the now famous minion to get people talking. It’s their turn. On the occasion of the release of the second volume of the adventures of the little yellow characters, #gentleminions went viral on the application.

In the video that has been viewed millions of times, spectators come in groups, dressed as Gru, showcasing their famous crossed fingers. In a way, they say, “Celebrate the end of the five-year wait”, Some people don’t even hesitate to eat bananas, the Minions’ favorite food, in full launch. Nothing serious yet, but several videos also show fans clapping loudly and disrupting the session.

“We see you and we love you”

An unprecedented situation that prompted Odeon cinemas to react, explaining that “access had to be restricted”. [de leurs salles] Under certain circumstances” due to “a small number of incidents”. Regal Group, a historical cinema operator in the United Kingdom, for its part has announced that it no longer accepts Not with the kids wearing costumes for the movie “Once Upon a Time Gru”.

Delighted by the turn of events, Universal Pictures Studios posted a message of support to its fans by tweeting “To everyone who visits The Minions in Costume: We see you and we love you.” According to exclusive site comScore, a strategy that is paying off, since last week the film was at the top of the world box office.