Advertisers have Facebook interest. Now they want

Starting Wednesday, numerous house names from Hershey to Denny’s will officially pause ads on the platform as part of Facebook’s concerns about misinformation and hate speech.

A civil rights coalition, including Anti-Defamation League and NAACP, launched the #StopHateforProfit campaign last month and launched large companies Facebook (FBI) during the month of July due to the “inability to significantly address hate multiplication on the platforms”. Some brands stop spending by the end of the month, while others like the household giant Unilever are pausing the ads until the end of the year not on social media, only on Facebook.
Some analysts suspect that these actions will significantly reduce Facebook’s revenue, millions of small and medium businesses he trusts the advertising platform, but the print campaign seems to have put Facebook on defense. investors’ jerked and Facebook’s leadership had to deal with this issue over and over again.

Facebook CEO and co-founder Mark Zuckerberg has now agreed to meet with civil rights organizers behind the boycott, Facebook told CNN Business on Wednesday. Facebook framed the meeting as part of its regular participation with “civil rights leaders and organizations”.

“They asked to have Mark at the meeting, and we have confirmed that Mark has been able to attend,” Facebook spokesman Andy Stone told CNN Business. Said. “We look forward to hearing from you and the opportunity to continue the dialogue.”

Facebook boycott: View the list of companies that are attracting ads
Now that it has caught the attention of the groups, the campaign urges exhibitor brands to request 10 changes From the ads it allows on the platform to the structure of the leadership team and content auditing policies, it is concerned with every aspect of how the company works.

The list demands that Facebook hire a C-Suite manager with “deep” human rights experience to evaluate products and policies related to discrimination, prejudice and hate. Organizers also promise regular, independent hate and misinformation checks from Facebook; remove public and private groups that focus on hateful or violent conspiracies and stop their advice and access; and train all moderators on bias and hate in the next 90 days.

The group also wants Facebook to ban political ads with the company’s obvious lies face to face criticism to allow in the past. Facebook before defended saying the policy does not want censor political speech.

While the campaign says that performing these 10 actions will not solve everything, organizers believe Facebook will show that it is serious about addressing concerns.

Last week, Facebook explained minorities, immigrants, racial or other groups would ban ads that made scapegoats. The company also said it will start adding warning labels “that are newsworthy” to user news but that violate the platform’s policies. (Facebook declined to act on political leaders’ positions due to the perceived newsworthiness.) Facebook said the steps it has taken so far, according to the campaign, will not download tagged articles by saying “insufficient”.
On Wednesday, Facebook was released a blog post addressing the demands of some organizers, the work they have done and the steps they have considered or taken. A Facebook manager also posted a blog post He said on Wednesday that the company did not take advantage of hate on the platform.
Margaret Duffy, a strategic communications professor and advertising expert at the Missouri Journalism School, said the boycott could be a “turning point.” Duffy said in a statement, Death of george floyd and other events in recent months have brought racial equality to the fore. “There is real concern and social responsibility for brands and advertisers,” he said.
The watch is working on Facebook to address marketers’ worries. “It’s too early to commit how long our pause will take,” said James Quincey, Coca-Cola Chairman and CEO. Statement. “We will need at least 30 days to review where we are today and where we need to take additional action.”

Me and Jerry repeated this feeling. “We are not sure when our pause in advertising will end, just as we are not sure what Facebook will do or when we will do,” said company spokesman Laura Peterson. Said.

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CNN’s Brian Fung contributed to this report.

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About the Author: Abbott Hopkins

Analyst. Amateur problem solver. Wannabe internet expert. Coffee geek. Tv guru. Award-winning communicator. Food nerd.

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