Palo Alto, Calif.TV streaming technology provider Wurl has announced a deal with LG Electronics to make Wurl-powered Free Ad Supported TV (FAST) channels available on LG Channels worldwide.
Wurl will distribute FAST channels globally while providing monetization services and maximizing the company’s revenue.
As part of the deal, Wurl will be available on all LG Smart TVs from 2018, including third-party smart TVs running webOS.
The global rollout has already begun with the launch of Wurl-powered FAST channels in the US, UK, France, Italy, Germany, Spain, Netherlands, Sweden, Norway, Denmark, Belgium and Luxembourg.
Expansion to other regions including Canada, Mexico, Brazil, Portugal, Ireland, Finland, Austria and Switzerland will continue through 2022.
LG Channels is LG’s free streaming service, offering a wide selection of premium live and on-demand programming, including movies, TV shows, news, sports, children’s shows, and more.
“LG TV customers expect the best in home entertainment. With this partnership, we are excited to expand its offerings by significantly expanding the content available to a global audience,” said Ingrid Mariotti, Business Development Manager, Broadcasters, Wurl.
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