Paramount Plus, under the umbrella of media giant Viacom CBS, has been running an ad-supported version of its service in the US since June. However, in this country, Paramount Plus can be booked through Sky as an additional package. Viacom CBS has collaborated with Comcast to facilitate the launch in the markets of DACh, Great Britain, Ireland and Italy.
As part of the collaboration, Sky contributes exclusive content, giving Paramount Plus a lot to offer itself. Among other things, cult hits like Southpark or all the series and movies from the Star Trek universe are on the schedule. Viacom is not entirely inexperienced in CBS Europe, however, the group also includes the Pluto TV service, which is already active in Germany and is responsible for most of the growth of the in-house streaming business in terms of both users and sales. .
Roku also announced expansion in Germany. Details are unclear, but the service should launch this year. Arthur van Reest, VP International at Roku, promised to announce “a lot of exciting news for Germany” in the coming weeks.
Roku is one of the largest OTT providers in the United States. The platform competes with sticks from Amazon and Apple, among other things, and bundles a wide array of video-on-demand offers. These include Netflix or Sky, which also have Roku operating their own channels. The Company markets the generated usage data on its own advertising platforms. Roku has already made a name for itself in the adtech scene by purchasing demand-side platform (DSP) Dataxu in late 2019 to bolster its own advertising platform. Along with Oneview, the new DSP of the Roku universe was presented six months later.
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