The most popular ads on YouTube over the past year looked like the entire world of content: celebrity-focused ads and long-form premium content (for ads, anyway) dominated the sector.
YouTube released its annual YouTube Ads Rankings on Monday, highlighting the 10 most popular ads that have run on the service over the past year. The list was released in conjunction with the Cannes Lions Festival, which begins this week in Cannes, France.
Among the major announcements was Netflix’s first 2+ minute trailer. squid game, A more than two-minute ad for the Swiss Tourism Office with Roger Federer and Anne Hathaway; an Amazon ad featuring Scarlett Johansson and Colin Jost; a Nissan ad featuring Eugene Levy, Dave Bautista and Brie Larson; a Turkish Airlines ad featuring Morgan Freeman; Featuring a Chevrolet Ad soprano actors Jamie Lynn-Sigler and Robert Iller; And a short nine-minute short film from Apple.
“If this work shows us anything, it is human connection and a great idea that captures our collective cultural pulse that matters more than ever. At Google, we are all about making information accessible and useful. Let’s talk: Can I get the right information? Do I care? I think the same assumption applies to powerful brand storytelling on our platform,” said Eugene Buono, Creative Director at US Creative Works, Google “Creatively, stories that are accessible (culturally, conceptually and emotionally) lead to effective and compelling creative work. Great stories in the hands of great storytellers. This year’s collection of ad rankings proves that it all starts here. ,
The most popular ad on YouTube in the past year was from Samsung for a new Galaxy smartphone.
The full YouTube ad ranking is here.
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