By putting $ 10 billion on the table to grab some rights over the next 10 seasons of NFL football for its Prime Video service, Amazon is showing a desire to become a major player in sports streaming.
100 billion per year for a decade, or 10 billion dollars. This is the amount the US Professional Football League (NFL) has managed to negotiate with broadcasters across the Atlantic for the re-telecast of their meetings between 2023 and 2033. Enough to discuss about the Medapapro soap operas for our good old 1s and 1s. A pornographic part of Monopoly Jr.
Listeners move down, prices go up
Among the NFL’s Debtors, we find classic players such as Fox, Viacombs, Disney (via its subsidiaries ESPN and ABC), Comcast and its NBC channel, but also a newcomer, and not least: Amazon. In 2017, Jeff Bezos’ group is believed to have already spent 75 to 100 million dollars to regain broadcast rights to ten matches. live streaming, But this time he actually threw a Ave Maria.
These are all Thursday night meetings, which will turn into Prime Video Platform’s catalog, specifically and for a “nominal” amount of one billion dollars per year. 10 billion invested in the game of Amazon or any actor from the web or SVOD is unheard of. The spending has also raised prices for everyone, even though viewership for the US Championship has fallen by about 10% during the previous season, as recalled by our allies from the United States. Echoes.
Prime video shows itself playing
An indication that SVOD is growing in particular, the four “traditional” players mentioned above will offer all or part of the meetings purchased on their local service: Paramount + for ViacomCBS, ESPN + for Disney, for Fox Peacock for Tubi and NBC. . These are also the four groups that will share the Super Bowl, the highs of professional American football.
Meanwhile, Amazon’s strategy for Prime Video service leads to more diversification than its rivals, Netflix in the lead. Recall that Amazon was one of the candidates for the dissemination of Lig 1 during the invocation of tenders. The e-commerce giant has already invested in local or continental football competitions in Italy and the United Kingdom, but also rugby. In France, he earned himself a place with France Television by winning the rights to the Roland-Garros tennis tournament.