Football’s biggest buzz movers There is a monthly study conducted via YouGov Sport that highlights the clubs whose buzz scores have risen the most in the United Kingdom, Spain, Italy, Germany and France.

The Buzz: Real Madrid are the club with the strongest growth in France in March 2022

Real Madrid’s success (+7.3) this season has spread to France, where the club top the list of people with the biggest buzz score increases. It is followed by FC Nantes, who are 6.7 points ahead.

On the other hand, FC Barcelona also made a lot of noise (+4.6) in March. The club is particularly eyeing Bayern Munich striker Robert Lewandowski with a view to a possible summer transfer. Two other teams that are also making progress in France: Manchester City (+2.6) and LOSC (+2.3).

In England, Manchester United is the club with the most growth in the buzz (+9.5). Nevertheless, he is only sixth in the Premier League table. West Ham United (+8.6), Arsenal (+4.3), Liverpool (+4.3) and Tottenham (+2.9) are also progressing.

in spain, FC Barcelona’s buzz score soars (+17.5). Now managed by Xavi, the club has not lost a game since December. It is followed by Real Madrid (+12.7), Atlético Madrid (+9.9), Valencia (+4.5) and Osuna (+2.4) who complete the top 5 for March.

in Germany, We see a more modest increase in buzz scores: Borussia Monchengladbach (+4.9), Eintracht Frankfurt (+4), FC Barcelona (+3.2), Hoffenheim (+2.6) and FC Nuremberg (+2.6).

in Italy, FC Barcelona (+6.5) took first place for football fans, followed by Real Madrid (+6). Lazio (+5.1), Fiorentina (+4.3), and US Sassuolo (+4) complete the top 5.

To learn more about this study, contact us here!

modus operandi:

football index : Tracks the sentiment of nearly 200 of the world’s biggest clubs/teams across multiple markets on a daily basis.

buzz : Which of the following teams have you seen, read, or heard something positive (whether in the news, through advertising, on the Internet, or while talking to people around you) about which of the following teams in the past two weeks? The score is expressed as % Positive Buzz – % Negative Buzz. For example 60% positive – 20% negative = +40. So buzz is a score that can vary from -100 to +100.

Population : French, Italian, Spanish, German and British Adults

Period : January 24, 2021 to February 23, 2022 and February 24, 2022 to March 23, 2022

normal speed: 4 weeks