With the collaboration, Discovery, as the holder of broadcast rights for the Olympic Games, seeks to inspire younger audiences, especially for sporting events. At the same time, potential advertising partners should be given access to the youth target group.
“Discovery’s mission is to bring the largest, most diverse audience to the Olympics and Snap will play a key role in creating that ambition,” said Andrew Frasier of Global Sports Rights and Sports Marketing Solutions.
Reach small target groups for Olympics with Snapchat
According to the company, 265 million people worldwide use Snapchat 30 times a day, on average 30 minutes. Snapchat has reached 70 percent of 13- to 34-year-olds in Germany. “We are thrilled to expand our partnership with Discovery with the next two Olympics in Tokyo and Beijing. The game connects us wonderfully, and we are grateful that we can bring such inspiring content to our community on Snapchat That brought them to the center. From the comfort of your mobile phone to games, “says SVP of content and partnerships at Snap.
With the Olympic Winter Games in Beijing less than six months after Tokyo 2020, the collaboration aims to maintain interaction with spectators during and, above all, the Olympic calendar to reach new Olympic audiences.
Discovery to Olympic format on Snapchat
The partnership is a content and advertising partnership. A daily Olympic show forms the basis of the Discover platform on Snapchat. Two episodes featuring current Olympic highlights are to be shown daily. Result in France, Germany, Italy, Spain and UK In related national language is shown. The episode contains material produced by athletes and affected.