The platform, which is very popular among teens and young adults, has seen a 100% year-over-year increase in the number of daily users in India in the last five quarters, that is, since the onset of the health crisis, said Evan Spiegel, American The owners of the group, during their annual conference to present their new products. About 40% of Snapchat’s users are now located outside of North America and Europe, but these areas are important for the app. “Snapchat has become an essential part of people’s lives in the US, France, Britain, Australia and the Netherlands. The application has been adopted by 90% of 13–26 year olds and 75% of 13–36 year olds,” Evan Spiegel. Explained
Snapchat had not yet provided monthly figures. In its latest financial results in April, it had reported 280 million daily users, up 22% year-on-year.
The company’s audience, which went public in 2017, is far from that of the sector giant, Facebook: About 3.45 billion people use at least one of its four platforms (Facebook, Instagram, Messenger, WhatsApp) every month. She was also caught and left behind by the dazzling Tickcock and threads of her short and rhythmic videos, which boast about 690 million monthly users worldwide.
But the social network that invented short-lived “stories”, then copied by many of its competitors, continues to chart its course, focusing primarily on its trademark, augmented reality. Thus Evan Spiegel on Thursday unveiled the new connected glasses, which should make it possible to use some of the application’s devices and create virtual universes and animations, without having to go through a smartphone, watching them directly in the real world. They are reserved for content creators, as opposed to the “glasses” category of glasses, marketed to the general public in recent years, with no success.
Its filters and augmented reality devices continue to attract many companies, as they allow consumers to “try” clothes, makeup, or accessories from their living room in imitation via their smartphone.
Snapchat said it has more than 500 partners on its “discovery” platform, a thread where users can find content from press organizations, sports clubs, brands, or video games, for example. The latest is “Bumble”, a dating application where aspiring lovers will now share, if they wish, “snaps”, these photos or videos with the application’s special effects. The social network on Thursday postponed new products and innovations useful to content creators and advertisers.
In this way distribution chains and restaurants will be able to advertise directly in the mapping tool. And influential people will soon be able to get suggestions from their fans, an increasingly popular monetization system to pay people who have made content creation their platform on the platform. “Last year we increased our payments to our manufacturers and partners by more than 100%,” Evan Spiegel said.
But Snapchat is struggling to become profitable despite its strong growth. In the first quarter of this year, the group reported a net loss of $ 286 million, up from $ 770 million, despite a 66% increase year-on-year.
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