The American social network has seen a 100% increase in the number of daily users in India since the onset of the health crisis.
Slowly but surely, the social network Snapchat continues to develop: it announced on Thursday that it had reached 500 million monthly users, thanks to the widespread adoption of the application in India, especially during the pandemic, And unveiled new fused glasses. The platform, which is very popular among teens and young adults, has seen a 100% increase in the number of daily users in India during the last five quarters, that is, since the onset of the health crisis, K boss Ivan Spiegel said. American Group, during its annual conference to introduce its new products.
About 40% of Snapchat’s users are now located outside of North America and Europe, but these areas are important for the app. “In the US, France, Britain, Australia and the Netherlands, Snapchat has become an essential part of people’s lives. The app is adopted by 90% of 13-24 year olds and 75% of 13-34 year olds,” explained Ivan Spiegel. Snapchat had not yet provided monthly figures. In its previous financial results in April, it reported 280 million daily users, up 22% year-over-year.
Still away from facebook
The company’s audience, which went public in 2017, is far ahead of the sector giant Facebook: Around 3.45 billion people use at least one of its four platforms (Facebook, Instagram, Messenger, WhatsApp) every month. The dazzling Tickcock and the thread of his short and rhythmic video caught him, and left him behind, claiming around 690 million monthly users worldwide. But the social network that invented short-lived “stories”, then copied by many of its competitors, continues to chart its course, focusing primarily on its trademark, augmented reality.
Evan Spiegel on Thursday unveiled the new Connected Glass, which allows the application to use certain devices and create virtual universes and animations by looking directly at them in the real world, without having to go through a smartphone. They are reserved for content manufacturers, unlike the “eyeglass” eyewear range, marketed in recent years to the general public without much success. Its filters and augmented reality devices continue to appeal to many companies, as they allow consumers to “try” clothes, makeup, or accessories from their living room in imitation via their smartphone.
Not yet profitable
Snapchat said it has more than 500 partners on its “discovery” platform, a thread where users can find content from press organizations, sports clubs, brands, or video games, for example. The latest is Bumble, a dating application where aspiring lovers will now share, if they wish, “snaps”, these photos or videos with the application’s special effects. The social network on Thursday spoke about the merits of new products and innovations useful to content creators and advertisers. In this way distribution chains and restaurants will be able to advertise directly in the mapping tool.
And influential people will soon be able to get suggestions from their fans, an increasingly popular monetization system to pay people who have made content creation their platform on the platform. “Last year we increased our payments to our manufacturers and partners by more than 100%,” Evan Spiegel said. But Snapchat is struggling to become profitable despite its strong growth. In the first quarter of this year, the group reported a net loss of $ 286 million, up from $ 770 million, despite a 66% increase year-on-year.