Rugby: The 2023 World Cup in France is looking good

Posted Nov 19, 2021, 3:10 pm

There’s a very special flavor of this France-New Zealand Saturday evening at the Stade de France in Saint-Denis. A little less than two years after the Rugby World Cup, to be held in France from September 8 to October 28, 2023, the match is already a test between two contenders for the Webb Ellis Trophy who will meet in the first match. of the next World Cup.

For France 2023, the organizer of the Public Interest Group (GIP) event, it is also time for its first list of preparations. “We’re ahead. We didn’t imagine, two years ago, to be there already”, its general manager, Claude Acher, an ex-rugby player who converted to events and sports marketing, already They are in the front line for the World Cup to be held in France. 2007.

success abroad

Ticket sales, which began in March, are “unprecedented for a World Cup”, sees the latter, with a total of over 1.5 million tickets sold for a total marketable total of just over 2.5 million. , “We had planned to sell 260,000 the first year”, specifies 2023, the general manager of France. And out of the million tickets still sold, 290,000 are left in real by France 2023’s partners: World Rugby, Authority International du XV, associations, sponsors…

The event attracts foreign fans of the oval ball. He bought 54% of the tickets sold at this point. “In general, the share is 25%, as was the case in 2007”, recalls Claude Etcher, who particularly underlines English’s enthusiasm: “In Nice, 65% of tickets are sold to English, it Knowing that England will have their capital game against Japan. In general, this world looks promising for tourism. “Hotel parks in host cities are already 70-75% full. The Anglo-Saxons will come for several weeks, ”continues the Director General of France 2023.

See also  Justin Henin highlights Novak Djokovic's struggles over the past two years

Less Stress

If the tickets are sold on a large scale, the organizing committee, moreover, has already completed its program of participation. They announced this week their eighth “official sponsor”, insurer GMF, partner of the FFR since 1985. “In our business, we have a good idea of ​​the costs. Receipts, on the other hand, we’ll find them by the teeth”, comments Claude Etcher. The France 2023 budget provides approximately 780 million euros in revenue, including 350 million for tickets and 80 million for partnerships. The organizing committee has estimated a net result of 65 million which will be devoted to funding rugby development projects, the organizers recall.

With respect to expenses, its main item is the counterparty due to World Rugby, the discipline’s international body. They charge about 171 million euros, for the right to organize tournaments, another fee of about 80 million for the marketing of so-called “hospitality” services (public relations operations with invitations to matches, catering, etc.). Finally a third of the 35 million for sponsorship.

You May Also Like

About the Author: Piers Parker

Alcohol maven. Incurable pop culture specialist. Communicator. Gamer. Certified explorer.

Leave a Reply

Your email address will not be published.