Roku opens offices in Amsterdam to support international development

Roku today announced its founding and investment in an office in the city of Amsterdam. Roku plans to expand its existing presence in the Netherlands to support its international growth. The Amsterdam office will be located on Weteringschans and will have 150 employees on the territory. Roku’s head office is located in Silicon Valley, United States. In Europe, Roku currently has offices in Denmark, Ukraine, and the UK.

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The lobby at the Roku office in San Jose (Photo: Business Wire)

“Streaming TV is a global phenomenon, and our international growth is a key area of ​​focus for us,” said Arthur van Reest, international vice president at Roku. “The need to attract the right people is essential to our success, and we believe the Netherlands is home to tremendous expertise and talent. We seek to recruit for a wide range of roles from marketing to business development, finance and legal . ”

“Amsterdam is now consolidating its position as a major European hub for media and technology companies. Our excellent physical and digital infrastructure allows companies to rapidly expand their international presence. An innovative company like Roku He is a solid addition to our tech and startup scene. His arrival will also create many opportunities for our diverse talent pool,” said Amsterdam Deputy Mayor Victor Everhart.

Roku launched its first streaming player in 2008, which allowed consumers to stream Netflix to their TVs. The company has the only operating system designed specifically for TVs, Roku OS, which it licenses to over 15 TV makers to make smart TVs that are cheap and easy to use. Consumers can stream thousands of free and paid channels on the Roku platform. Roku works with these streaming channels to help them establish, engage and retain viewers and facilitate the monetization of their content.

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International expansion is a top priority for Roku. In September of this year, Roku launched its streaming players in Germany and then launched a full-fledged marketing campaign to introduce the Roku brand to consumers. Roku streaming players are currently available in the UK, Germany, and France. Roku also works with TV manufacturers in the UK, including TCL and Hisense, to produce TV models. In terms of streaming hours (April 2021, Hypothesis Group), Roku is the leading TV streaming platform in the United States. The Roku platform is currently available in over 20 countries around the world, and as of September 30, 2021, there were 56.4 million active accounts.

Roku. About this

Roku is a leader in TV streaming. We give Connected TV customers the content they want, empower content publishers to build and monetize large audiences, and provide advertisers with unique features to build consumer loyalty. Roku’s streaming players and television-related audio devices are available through direct retail in the United States and select countries, and are licensed from service operators. Roku TV™ models are available under license from television brands in the US and select countries. Roku’s corporate headquarters are in San Jose, California, United States.

This press release contains “forward-looking” statements based on our beliefs and assumptions and the information available to us as of the date of this press release. Such forward-looking statements involve risks, uncertainties and other known and unknown factors that could cause our actual results, performance or achievements to differ materially from those expressed or implied in such forward-looking statements. These statements include, but are not limited to, our investments in our Amsterdam office, our international expansion initiatives, TV streaming trends, as well as statements regarding the features, benefits, growth and reach of the Roku platform and Roku OS. Except as otherwise provided by applicable law, Roku assumes no obligation to issue updates to these forward-looking statements or to update them for reasons that actual results may differ materially from those anticipated in such forward-looking statements even if new information was available in the future. Important factors that could cause our actual results to differ materially are detailed from time to time in reports that Roku, Inc. Files with the Securities and Exchange Commission, including our Annual Report on Form 10-K for the year. Ended on December 31, 2020. , and our quarterly report on Form 10-Q for the quarter ended September 30, 2021. Copies of reports filed with the SEC are posted on Roku’s website and are available free of charge from Roku.

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Roku is a registered trademark, and Roku TV is a registered trademark of Roku, Inc. in the United States and other countries. is a trademark of.

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About the Author: Rusty Kemp

Tv ninja. Lifelong analyst. Award-winning music evangelist. Professional beer buff. Incurable zombie specialist.

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