Riyadh: Saudi Arabia 116 . will hostI The Executive Council of the United Nations World Tourism Organization (UNWTO) in Jeddah on 7-8 June, with around 180 participants from around the world.
This two-day event will reflect on all necessary measures to implement the decisions and recommendations of the Council to support the region.
The Executive Council session will be held on the first day of the program followed by a thematic discussion titled “Tourism Future – New Governance and Advocacy” on the second day.
Though hard-hit as a result of the Covid-19 pandemic, the tourism sector has proved resilient, with international tourist arrivals in some regions reaching and even exceeding pre-pandemic levels in 2022, according to the UNWTO. has started for.
The Council will determine possible support needs for the region in the post-pandemic period, examining the challenges and opportunities governing global communications.
To address these concerns, the thematic session will have two distinct components. The first, titled “Towards a New Tourism Governance: Lessons Learned for a Resilient Future”, will bring together tourism ministers from around the world as well as high-level representatives from international organizations.
The second session, “Increasing the Visibility of Tourism”, will aim to strengthen political and public recognition of the region. The debate will be led by ministers and personalities from broadcast and online media, as well as marketing and business.
The thematic session opens the debate to thinking big and re-imagining what the tourism sector needs in terms of governance, funding and promotion.
Evidence of its importance, the UNWTO regards the tourism sector as one of the most determining factors of economic growth and an essential pillar of development.
YouGov Survey Findings
The findings of the ‘Future of Tourism’ survey, conducted by YouGov and commissioned by the Saudi Ministry of Tourism, found that Saudis were most optimistic about the prospect of taking a vacation or traveling abroad in the next six months, reflecting strong economic growth. Saudi economy performance
The survey analyzed consumer expectations and their tendency to travel in eleven countries around the world. About 14,000 people were interviewed in China, the United States, the United Kingdom, Germany, India, Japan, Saudi Arabia, Mexico, South Korea, Spain and Sweden.
The study also revealed that travelers were demanding changes in the tourism sector as it recovered from the effects of the pandemic. In fact, 44% of respondents want greater harmony in health protocols and the use of technology to facilitate travel.
According to a statement, 34% of the respondents called for greater stability in the sector, while 33% emphasized the importance of greater financial security for commuters.
Saudi Tourism Minister Ahmed Al-Khatib said: “The survey shows that people want us to learn from the pandemic and make changes that promote better use of technology at the heart of health, sustainability and future tourism.”
The survey also found that the attitudes of travelers have changed post-pandemic, with 55% of the respondents now more likely to favor domestic tourism. Economic uncertainty and rising prices have been attributed to the decline in enthusiasm for travel over the next six months.