Today the UK has GDPR-based laws and data exchange agreements that respect European principles. but music can change
There is excitement in the office english privacy guarantor, ICO (information commissioner office) perhaps even thanks to Brexit and the need to rediscover a central role in the debate over the data economy, UK seeks to lead G7 countries’ privacy guarantors To search for International Convention on the Law of Cookies. The general belief is in fact that users suffer from so-called cookie fatigue hey consent fatigue, or fatigue resulting from multiple banners that users accept by inertia without even reading it. Instead of having one banner for each site, London proposes: Manage Everything Centrally from the Browser, from the app device. The hope is that the G7, namely the agreement between the United Kingdom, Canada, France, Italy, Japan, the United States and Germany, will allow multinationals to put pressure on them to find one. general solution.
that of centralized solution nothing new with browsers So much so that Brussels has been talking about it for years. for some time, parallel to the force entering gdprAttempts are made to update the European standard governing cookies, Directive e privacy which governs the secrecy of electronic communications and which should soon become a rule, uniform across the Union. It goes without saying that an agreement was never reached at this point, even thanks to the pressure of those Companies whose business model is based on profiling Cookies are allowed, which is required for online advertising.
Cookies are a complex and emerging problem. The slowness of the MLA in finding a solution is clearly visible on the other side. apple and google They have already done or are doing what the British proposed. On Apple’s browser, Safari, it’s temporarily possible to limit tracking and It’s also in iPhone apps for a few months now, while the company in relation to the Google universe Working on an option to skip third-party cookies Low Blocking them from the browser.
So the real challenge is to find a method that doesn’t stop at cookies that will soon be overcome by browsers, but above all by the proliferation of Internet of Things and virtual assistants. think about check tracking There is a solution from browser that It does not stand for technological development And the choices already made by the two main players.
Whether to save the cookie banner
According to some, may be one of the effects of cookie bombing blind acceptance of bannershandjob Which would therefore be counterproductive despite the intention to provide more information. Too bad the assumption is wrong. Consent provided, as is standard, should not prompt users to uncheck the box for profiling. On the contrary, click on the closing X or any button of the banner reject all, should not be allowed to be tracked. To clarify this interpretation was in July Privacy Guarantor who has published new guidelines on the subject Which will come into effect from January.
While it’s true that banners can be a bit annoying, it’s also true that User does not necessarily want to be tracked. Allow tracking means get more targeted ads on trusted sites. This capillary can be lost in the choice with a unique setting from the browser. In this case, therefore, the banner should remain easily accessible for changing browser settings if the user wants it for certain sites.
If national guarantors in Europe are providing their guidelines in the United States, as evidenced by an editorial new York Times It seems difficult to reach an agreement quickly, which covers data from Iapp, the largest international consortium of privacy professionals. today alone Three states have a privacy law And companies are completely free to track users and resell their data without notifying them.
Britain is under special surveillance
beyond good intentions and despite the fact that a Agreement between Britain and the European Union For the transfer of data between the two banks of the channel, London remains under special surveillance, which is declared wanted. modify privacy law Which today fully complies with GDPR. For precisely these declarations, the European Commission has exceptionally provided for a limited period of four years for the agreement to exchange data without prejudice to the possibility of cancellation of the agreement if existing protections are lacking. provides convenience.
The basic idea is that “remove those unreasonable barriers For the transfer of data between countries while maintaining an adequate level of data security“, as he said in a ‘Interview with Iapp Joe JonesDeputy Director of International Data Transfer in the UK Department for Digital, Culture, Media and Sport. Of course Europe will have to verify that the desire to do business with the United States or the Arab Emirates does not override the protection of rights.
Meanwhile, a new English guarantor will be appointed soon, namelyFormer New Zealand guarantor John Edwards, which, as it relates politicianhandjob It Has Less Than A Happy Past With Silicon Valley’s Big Technologies. They will have a difficult task of finding the right balance between a desire to promote the international flow of data and the need to balance and transform relations with Brussels.
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