2020 was the most profitable year pokemon go Since its launch on July 6, 2016. The popular mobile game generated revenue of $1.3 billion (1.1 billion euros) last year and a total of $5 billion (over 4.2 billion euros) over five years, reflecting the data communicated by sensor tower and relayed by The Geek Journal.
The news site said that of all the titles made by Niantic, a publisher specializing in augmented reality, it’s the one that made the most money. The app is particularly popular in the United States, with 36% of total revenue since 2016. On the occasion of its fifth anniversary, those numbers are not set to dwindle. The first half of 2021 has really enabled the developer pokemon go To earn $641.6 million (about 543 million euros) thanks to its cult title.
Adapted to anti-covid measures
The game of Pokémon hunting is on the rise as revenue grew 41% between 2019 and 2020. So the craze for the title is far from stopping in the past. Time of health crisis linked to coronavirus. Although there has since been an inability for gamers to go outside to collect bonuses, discover new creatures, or face other players, detailed The Geek Journal.
However, Niantic has been able to adapt to the pandemic by replacing mobile features with new rules that allow you to progress in the game even while you’re at home. The source said the company is now considering returning to the original rules in favor of Pokémon trainers exploring their environment.