Please tell that love rule is from TVI in Portugal

The reality dating show continues to grow, reaching the 5th zone

April 29, 2021 – Love Let Rule, the reality system of IT Love Studios, is growing rapidly. The show, which challenges the single to reveal the first of its life, was commissioned by TVI in Portugal. Produced locally by Shine Iberia, the first season will be broadcast this summer on the line channels TVI and TVI Reality, as well as their stage TVI player.

Christina Ferreira, Head of Drama and Entertainment at TV, said, “We are delighted to start Let Love Rule in Portugal and we believe TVI is the right place for it.” “A completely new look, a really great international track record!”

Arjan Bomber, Director of Operations, Global Entertainment, ITV Studios, said: “It is great to see this format making its way into different regions and I am glad that we can now add Portugal to the list. The proposal is very suitable for distribution. Both linear and on-demand platforms, and you will benefit. Direct TV from this direction “

Earlier this week, ITV2 confirmed that the show’s home version, The Cabins, would return for a second series in 2022. The first series quickly became ITV Hub’s most popular entertainment show on all digital channels, adding to the power of coordination platforms. .

Last February, the Late Love Rule was introduced in Belgium and the Netherlands, and the third season is still above average openings in each episode, which is better than the previous season. The reality dating show also ended a strong first season in Sweden.

let Love Rule

On Late Love Rule, a team of singles will throw out a rulebook and remove their dating apps while trying to find true love. From the moment they get together, the couple immediately start walking together when their first date begins. Audiences can follow all the strange behavior – from heartwarming moments and declarations of love to awkward silences and challenging dating conversations – as we discover that sparks fly quickly or fade away.

On ITV Studio

ITV Studios is a producer, producer and distributor of programs around the world that people just can’t get enough of. We connect millions of people every day, shape the world we live in and show that we are more than just a TV. For some of the best creative minds, ITV Studios has created 8,400 hours of original programming on 55 production posters. Our global presence spans 13 countries, including the UK, USA, Australia, France, Germany, Scandinavian countries, Italy and the Netherlands, and our global distribution business sells over 46,000 hours of inventory to broadcasters and platforms around the world .

ITV Studios is part of ITV PLC, the largest commercial broadcaster in the United Kingdom.