Plant-based alternative, UK consumption doubled in 10 years

British citizen They are changing eating habits, and they are doing it very quickly. According to one of the most complete surveys conducted on the subject in recent years, by researchers at the London School of Hygiene and Tropical Medicine with collaborators at the University of Oxford, the number of people taking plant substitutes was lower than a few years ago. Food and beverages of origin have increased significantly, and the trend really shows no sign of declining.

as reported Its Science of the Total EnvironmentIn this study, researchers detailed data from a larger survey called the National Diet and Nutrition Survey 2008-2019, which includes all numbers relating to the eating habits of 15,000 British citizens of all ages, starting at age one and a half. By examining the number of participants who claimed to have consumed plant-based foods and beverages in the period between 2008 and 2011, and comparing data for the period between 2017 and 2019, it emerged that the percentage doubled increased from 6.7 to 13.1%.

The age groups most interested in plant choices are Generation Z youth and Millennials.

very interesting Distribution by age group: The most enthusiastic are actually the youth of the so-called Z generation, who are between 11 and 23 years old, and then Millennials (24-39 years old): children and young people who eat far less meat than parents Huh. There is also a gender gap: women more often than men (46%) declare that they consume plant alternatives. Furthermore, those who already claimed to have eaten little meat in 2008-2009 are those who have increased the proportion of plant substitutes, which has tripled.

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About Individual categories, drinks appear to be the most successful products: their consumption has actually increased from 2.3% in 2008 to the current 7.4%, meat substitutes have increased from 4.6 to 7%, while cheese, yogurt and dairy substitutes in general appear to be the most successful. There are. To be far less popular, those that have remained roughly constant about 1.2% of the time. Finally, not surprisingly, the tendency to choose vegetable products was more pronounced among the groups with the highest levels of education and economic availability.

soy milk vegetarian
There was a significant increase in consumption of plant-based alternatives to meat and milk, compared to less of yogurt and cheese substitutes.

in the comments, The authors underscore how important it is to know more about a phenomenon that is destined to profoundly alter eating habits and, as a result, have effects on both health and the planet. On both aspects, i.e. on the health consequences of hundreds of new products, many of which are actually over-converted, and on the actual total footprints on the environment, knowledge is still lacking, and a picture needs to be had given the increase in consumption. , Clearly. In addition to preventing potential hazards and distortions, this would make it possible to create better propositions, enabling more people to partially replace animal-derived foods with vegetables. Already today we try to facilitate the transition by preparing foods and drinks that are similar to those that should be replaced, and this is done so that people do not perceive new foods as foreign , and because they don’t reject them because they think they don’t know how to cook.. but there’s a lot more to do and understand.

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according to this The UK Climate Change Committee (UKCCC), expects British citizens to reduce their meat consumption by 30% by 2030, reaching -35% by 2050. As such they will contribute to replace the current supply chain food-linked numbers, which see agriculture responsible for 21–37% of greenhouse gas emissions worldwide and 70% of water consumption. And they’ll probably be better. As long as what they start eating is healthy, and to their liking.

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Roberto La Pira

Agnes Codignola

science journalist

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