Parmigiano Reggiano promotes the brand in the UK

The Consortium of Parmigiano Reggio Podo has launched a call for testimonials of the quality of all European agricultural produce

Parmigiano Reggiano Dope’s Consortium A call for tenders for selection through an open competitive process (published in the GUE-Official Journal of the European Union on 14/01/2022) is launched. implementing body In charge of carrying out information and promotional functions in the United Kingdom for an estimated total value of 3,649,000 Euros excluding VAT over three years.

These actions will be drawn up in a program that the consortium will submit to the European Commission along with a request for co-financing. The goal is to position Parmigiano Reggiano as a testimonial product of the quality and value of all European agricultural produce.

Companies wishing to participate in the selection tender must have consolidated experience in carrying out activities in PR, publicity, information, program organization, advertising and press campaigns, restaurants and points of sale. The technical and economic proposal should be prepared on the basis of the information provided on the link.

The target groups of the planned activities are:

  • consumers
  • Operators and employees in the agri-food sector, mass distribution buyers and the Horeka region.
  • Journalist, blogger, opinion leader

Eligible activities are:

  • public relation
  • website, social media
  • Advertisement
  • means of communication
  • events

The intention of the program is to contribute to strengthening the competitiveness of the EU agricultural sector, above all by increasing knowledge on the characteristics of the Union production system in terms of quality, production methods, labelling, traceability on the part of the consumer, on animal welfare and environmental protection. pay attention. The program also intends to contribute to the realization of the priorities of the European Commission, expressed in particulareuropean green deal and in Farm to Fork Strategy,

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About the Author: Forrest Morton

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