This time he does not let the pig out – as usual. A vegetable meat producer published an “extraordinary food performance film” with Rhenstein musician Till Lindemann. Is that art – or can it be overcome?
The food performance film from Plant Meat Maker describes how Till Lindemann eats a plant burger with a vegetarian chicken made from organic soy protein.
The carnivorous lover and Ramstein God show in the film that vegetable substitutes for meat are quite good and you do not consume anything by consuming them. Because both the taste and consistency of vegetable meat is similar to traditional meat. “Looks like meat, tastes like meat – but it’s not meat. And it’s really good!”
When the video clip was made, the lead actor naturally had the creative freedom to contribute to his own artistic approach. Because if it says Lindemann, then there is also Lindemann!
The director of the video, Andreas Waldschutz, said: “Till was easy to work with. His performance was on point: not too much, not too little – but above all, absolutely authentic.”
Inspired by Andy Warhol
Coincidentally, the food performance is inspired by the famous art film “Andy Warhol eating a hamburger” from 1982 by Danish director Georgen Leth, in which you can see how the world famous pop artist eats a classic hamburger. The scene where Warhol actually ate the burger, when Burger King recorded it as part of a high-profile advertising campaign during Super Bowl 2019, and the 45-second use of the clip as a very expensive and slightly surreal film. Done for
With Tillman’s Art Movie, Likemate wants to draw attention to the global and ever-growing vegan movement and inspire people to try a pure plant-based diet in January 2021. The film is part of the Like Meat campaign “is that it tastes of #Veganuary”, which will be played between the end of December 2020 and the end of January 2021.
This is “Vegetarian 2021”
Veganuary, a UK-based non-profit organization, aims to inspire and support people to eat animal-free during the month of January. It aims not only to improve the health of the participants, but to protect the environment and contribute to animal welfare.
Since 2014, the organization has inspired more than a million people in 192 countries to switch to a pure plant-based diet in January. In 2020 the campaign attracted around 400,000 participants. Most of them came from Great Britain and the United States. Germany finished third. In 2021 Likemate and Veganchuri want to set a new attendance record.