Netflix reveals more about its plans to stop password sharing

Netflix co-CEO and co-founder Reed Hastings has spoken out about the streaming service’s plans to take action against unauthorized account sharing in the future. He promised not to adopt aggressive methods.

“We’re going to test a lot of things, but we’re never going to roll out anything that feels like ‘tightening the screws’ for our customers,” Reed Hastings said at a Netflix briefing on the Q1 2021 financials, according to Variety. said. The measures have to be realized logically, so that they can understand it.”

At this time, Netflix makes no special effort to prevent people from passing on their passwords and thus sharing accounts without paying for it. Research shows that more than half of Netflix subscribers share their password with at least one person. That practice costs Netflix billions a year, though the streaming service hasn’t shown itself to be a rival so far. They believe that many people who become acquainted with Netflix through someone else’s account, later remove the subscription on their own. Internal data will also confirm this.

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Nevertheless, Netflix began a trial last month with several users around the world. In addition, some received a warning message asking to verify their account if it was suspected that they were using the streaming service incorrectly.

Netflix COO and Chief Product Officer Greg Peters said at the company’s briefing on Tuesday that the results of that test would be analyzed. Based on this, it will be examined as to what ideal model to present in the future.

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About the Author: Rusty Kemp

Tv ninja. Lifelong analyst. Award-winning music evangelist. Professional beer buff. Incurable zombie specialist.

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