Multicosh exists in almost all countries of the continent, and even some western countries, including the United Kingdom and France, which have large African migrants.
In 2015, MultiChoice launched its Showmax streaming service. A subscription video-on-demand service.
For the South African group, in competition with American Netflix, it is a question of placing bets on local productions. Yolisa Phahle is the general manager of MultiChoice’s entertainment division.
“For us it’s really about getting local entertainment and we know that our Africans appreciate the audience, the programs in their languages, the stories reflecting their realities, their hopes and their dreams. We make it as comprehensive as possible. Want to make it available to us and want it. For the reason that we are now looking at mobile subscriptions as well as giving regular feedback on what we offer them.“.
Screening of a film in Yound, Cameroon in 2019
The group focuses on producing films and shows in countries such as Nigeria, Kenya or South Africa. Programs already aired this year include a reality TV series from Nigeria and police drama sets in Kenya.
Movies about africa
“I think there is too much power to influence people. You know, for them to pay membership or to look at their platforms, you have to listen to what they tell you because there is so much choice now. If you do not listen to your customers and reflect on their realities and provide solutions to them, then they have just hundreds and hundreds of other places where they can go and see.“, Search for Yolisa Fahle de Multichoice.
Last year, MultiChoice launched six new original productions to add to its list of content from US cable channel HBO. It also offers international football including the English Premier League on its premiere show online streaming platform.
With the Kovid-19 epidemic, which has forced millions of people to spend more time in their homes, Shox points out that its customers have experienced an increase in numbers.