Time Square, Piccadilly Circus, Plaza Callao, Opera, Tel Aviv … strong venues have been chosen as part of the deployment of the “Land of Light” campaign, indicates ONMT in a press release. And the result is spectacular to say the least. The prosperity of Morocco, the energy emanating from it and the inexhaustible source of inspiration that it represents, are thus on screens around the world.

In a video broadcast by ONMT just today, we see that Morocco is currently traveling 4 continents and the images from the movie “Terre de Lumiere” are broadcast to places of great influence all over the world.

“We are proud of the impact this campaign has on our country and our target audience in our strategic markets. Our ambition is to make Morocco an iconic and inspiring global brand, to place it among world travellers’ favorite tourist destinations, ONMT CEO Adele El Fakir was quoted in the press release.

The new trendy process of the time, Digital Out of Home (DOOH), was used for urban billboards and allows a new approach to the campaign. The office targets international tourists aged 25 to 59 with an interest in the arts, cultural experiences, nature and rural heritage, beaches and leisure activities.

Recall that the “Land of Light” campaign was simultaneously launched by ONMT in 20 countries i.e. France, Spain, Germany, United Kingdom, United States, Middle and Near East, Israel and Africa, which is the first time in history .

Through digital, television, billboards and the press, it aims to achieve levels of notoriety, visibility, coverage and maximum frequency to foster engagement with tourists from around the world.