Microsoft is not happy about how Apple operates in the iOS App Store.
Game streaming services are not allowed in the App Store at all, but a new update to Apple’s Terms of Service has been changed to include a few possible deal-breaking caveats.
For one, Apple says every game available on the streaming service needs to have its own dedicated page in the App Store. Further, the game needs to be purchased directly through the App Store and not through streaming services. Apple’s terms were cited in a statement to The Verge, a Microsoft spokeswoman, who did not mention a 30% fee for each purchase – a catalyst for Apple’s ongoing dispute with Epic Games.
“It remains a bad experience for customers,” the statement said. “Gamers want to jump into a game directly from their caratized catalog into their apps, such as with movies or songs, and are not forced to download more than 100 apps to play individual games from the cloud. We’re committed to bringing gamers Giving experience is key to that mission.
It is unclear whether Microsoft plans to adapt to Apple’s policy on streaming services. It can only move forward without App Store support, but its financial loss is easy to imagine. Xcloud is dropping beta for the full launch on September 15 at the Xbox Game Pass.
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