Liverpool have been able to raise অর্জন 2 million a year from sleeve sponsorship following a deal with travel firm Expedia last month.
The Reds, whose contract with Western Union ended after the title-winning 2019/20 campaign ended, signed a deal with the American-based online travel agency in October, appearing on the sleeve of the firm’s branding shirt in both men’s and women’s shirts on a multi-year contract.
The deal has been in effect since the end of the 2022/23 campaign and the Reds have been able to sustain improvement despite struggling to influence the ability of clubs around the world to drive commercial revenue. The deal went into effect with Western Union, whose relationship with Liverpool began in 2017.
According to Sport Business Sponsorship, the Reds will receive an average of 9 9 million to 10 10 million per season until the end of the contract, which will see players have access to match day visibility, branded content opportunities and promotional purposes at Expedia.
The contract with Western Union has grown exponentially since 2013, starting at 5 5.5 million per year, reaching. 75.7575 million in the second year and ৮ 6 million in the final year of the contract.
At the start of the talks, the Raiders, who are seeking about ১১ 11 million a year, started this season without any sleeve sponsors to replace Western Union, and a potential team had to pull out of a deal due to the Covid-1p epidemic.
Other interests were shown, and Western Union only discussed the potential expansion of their deal for Liverpool to remain steadfast in their vision of improving on their previous contract.
The deal was brokered by Favor also Sports Marketing, Liverpool’s owners ’FSG division and marketing firm Ashtakon, through negotiations led by Liverpool’s newly appointed commercial director Matt Scammel and Kate Pratt, head of sales in the US.
Commenting on the deal, Scammel said: “I see a great combination between the club and Expedia; as an organization we both understand the value of the right support, that means no need to worry about travel arrangements or whether everyone behind the 12th person is behind you. Step.
“I look forward to embarking on this journey with Expedia and looking forward to a relationship that will benefit our global fanbase when we can each feel the freedom of football and travel again.”
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Liverpool have confirmed that fans who have already bought Nike shirts from the club without the Expedia shirt-sleeve patch will be able to add to it for free, Liverpool has confirmed.
The firm debuted as a sleeve sponsor on 17 October in a derby clash with Everton.
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