Connections on social media, phone purchases, online games … The epidemic has accelerated a digital development that had already begun. And 2021 looks even more promising.
According to the digital report 2021 by the international agency We Are Social and Hootsuite Platform, 4.66 billion people worldwide use the Internet today, an increase of 316 million (+ 7.3%) over the previous year. Likewise, the time spent online has increased since the internet has been spent about 7 hours now.
Mobile is experiencing unprecedented growth and is becoming the first screen, ahead of television. The typical Internet user in the world now spends 3:39 a day connected to the Internet on their cell phone. This new report also shows that the number of social media users has grown steadily, with 4.20 billion social media users worldwide, representing an annual growth of 13% (over 490 million new users). Huh. Internet users say that they spend more time on social networks each day than in the previous year, ie 2 hours and 25 minutes. In the average world, every Internet user has 8.4 different “social media” accounts. Regarding the online content consumed, 90% of internet users aged 16–64 watch online videos every month and 51% shout slogans. Not to mention that streaming TV is still growing for 70% of internet users. In France, this figure falls to 65.2%. Similarly, gaming is still popular on the Internet by around 87% of Internet users worldwide and 80% of French Internet users.
These platforms that mislead
This report also reveals that the Tiktok platform takes the first place among the most downloaded mobile applications in 2020, compared to 4 last year. Zoom and Google Meet are ranked 4th and 7th respectively, while they were not in the top 10 last year. On the other hand, Tinder is the mobile application in which consumers spent the most in 2020 (excluding mobile games), ahead of Tikkok which comes in second place. Finally, the digital report shows that e-commerce is still booming, excluding the travel and tourism sector. Globally, around 77% of internet users say they shop online every month.
The fashion and beauty sector represents the largest share of global B2C e-commerce revenue in 2020, spending $ 665.6 billion (last year (27% vs. last year). Food is the fastest growing e-2020 -Commerce category, which has increased by + 41% while the Travel & Tourism sector has recorded a decrease of -51%. He said, “It is hardly surprising that in this year, when many worldwide People have spent weeks and months in lockdown, we have seen a massive increase in social media and internet users.