Kisabel season resumes in UK, France and Switzerland

With the first harvests of the Jaune and Orange varieties in the second half of September, the Kisbel® apple season begins again for the Northern Hemisphere partners of the IfoRed project.

Switzerland, France and the United Kingdom were united by a 2021 summer climate with less rainfall and cooler temperatures, which supported the development of the pulp color of the Jaune and Orange varieties and affected the size of the apple, which was smaller than the . Last year. Nevertheless, the quality remains high, as well as the interest of customers and consumers in these varieties, which has also been renewed thanks to targeted marketing campaigns.

Left photo: Kisbel john

Kisabel Orange and Kisabel Jaune are two varieties of colored flesh apples proposed by the partners of the IFRD project in Europe. The first is characterized by a pigmentation that is orange/pink to the rind, for intense pink pulp and delicious and refreshing taste, the second yellow peel, for pink flesh and harmonious taste.

In the UK, Kisbel Jaune and Orange have developed good color and flavour. “The orange harvest started in the second half of September, while for June we are looking forward to the beginning of October. We are increasing with the production quality despite some difference in day and night temperature in recent months. The development of sweetness and color that characterizes them,” says Anna Cox, head of technology and quality at Greenyard. “We are ready to once again bring Kissbell to all customers and distributors in the UK.”

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kisbell orange

“We have started to harvest kisabel barley and the color is exceptional. Even though most of our crops are only two years old, and therefore the quantity is low, we have land on which we have been working for four years and we expect to yield 40. tons per hectare,” commented Hannah Martin, Worldwide Fruit Commercial Director.

kisbel yellow

In the photos to the right and below: Kissbel Orange

“We have planned specific marketing activities for Kisabel, such as boxes containing various ingredients to make recipes with apples from this range. We will also sponsor the National Fruit Show where we will have a stand and Kisabel Joun and Kisabel Will deliver samples to make known. Orange, which are the top varieties for us,” says Martin.

In France, anticipation for the new season of Kisbel is high. “We have started the harvest and, although the apples are smaller than in the previous two seasons, they have developed a more intense color and production, in terms of volume, is excellent, with a forecast of about 600 total tons”, reports Mark Pearce. , Export Sales Manager of Blue Whale.

“For the next few months we are preparing promotions and contests related to Halloween. Our customers are responding beautifully to the Kisbel apple. We will soon have red pulp varieties too, to grow in the South of France are appropriate, so that our proposal can be expanded,” says Perez.

“Like almost all growers, in our case the climate has reduced the size of the apples this year, but giving an excellent color and flavor. We have sent our customers the first palettes of the season, hoping to offer them are in markets and mass distribution”, says François Mestre, co-manager of Mesfruits.

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“We also plan to export some of the palettes to the United Kingdom, which will be distributed by Tesco and M&S. There will be promotions in Lyon with Leclerc in France and, later, through the System U supermarket chain,” Mestre concludes. it happens.

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Kissabelle is a brand that identifies different varieties of apples with colored pulp – from pink to intense red – developed by the IFORED project, an international partnership involving 14 of the world’s largest production and marketing companies.

for more information:
www.kisabel.com
www.facebook.com/kisabel.apples/
www.instagram.com/kisabel_apples/

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