Starting January 29, Prime Video, the popular streaming service provided by Amazon, will introduce limited advertisements in movies and TV shows. Although this may come as a surprise to some subscribers, the purpose behind this change is to continue investing in compelling content and further increase investment over time.
Despite the inclusion of ads, Amazon aims to have fewer commercials than what is typically found on linear TV and other streaming TV providers. This is excellent news for viewers who are tired of being bombarded with lengthy advertisements during their favorite shows.
One reassuring aspect of this development is that there will be no change to the current price of Prime membership. Subscribers will enjoy all the benefits that come with their membership, such as free shipping on millions of items, access to exclusive streaming video content, and exclusive deals and shopping events like Prime Day.
However, for those who prefer an ad-free experience, an option will be available for an additional $2.99 per month. This small fee ensures that viewers can enjoy their favorite movies and TV shows uninterrupted by advertisements.
Prime Video Channels, another feature enjoyed by Prime members, offers a wide selection of subscription channels without the need for extra apps or cable. Additionally, Prime members can use their shopping benefits on online stores beyond Amazon.com with the convenient Buy with Prime feature.
The advantages of being a Prime member extend far beyond the world of entertainment. Members can benefit from ad-free listening on Amazon Music, prescription medications for as low as $1 per month with free shipping from Amazon Pharmacy, and high-quality healthcare from One Medical for a low monthly or annual fee.
Moreover, Prime members receive free grocery delivery, unlimited photo storage, gaming benefits with Prime Gaming, and access to thousands of books and magazines with Prime Reading. As an added bonus, Prime members can enjoy a free one-year trial of Grubhub+, a service that offers unlimited $0 delivery fees on orders over $12.
Amazon continues to improve its services and has plans to add even more features and programs for Prime members in the future. Interested members who wish to make the most out of their Prime Video experience can sign up for the ad-free option, although no action is required as the ads will automatically be included starting January 29.
With these changes, Amazon aims to meet the evolving demands of its customers while ensuring that Prime Video remains a competitive streaming service, committed to delivering quality content and an exceptional viewing experience.