In Britain, demand for beer exceeds supply

Brewing giant Heineken has been forced to ration its two most popular brands, Moretti and Amstel, due to high demand in British pubs. Despite Kovid’s reopening (The Special – The Updates), limited to outdoor tables, many UK exhibitors, the British press reported, fear the risk of running out of stock. A spokesperson for Heineken said in a statement, “our most optimistic forecasts continue to demand,” although only 40% of pubs have managed to open outlying areas, compared to a typical April with all of us pubs Looking at sales levels. We were therefore compelled to temporarily limit the amount of Birra Moretti and Amstel, which pubs can order for three ser. “

There is also concern about the pub reopening

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“We are working hard on a solution to meet the demand, all our factories are working on earth to produce beer and we are looking to import more beer in the UK from our factories in other parts of Europe. Are also in touch with them. ” note. This concern is on the date of May 17, when pub customers will be able to work indoors as well and demand is expected to rise further.

The brand

The Birra Moretti brand was purchased in 1996 by Heineken. Other Italian brands purchased by the Dutch giant include Cervisia, Dreher, Ichnusa, Messina, Prinz, Sans Souci and Von Wunster.

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