S.According to pro skateboarders Rodney Mullen and Chad Muska, catboarding has always flowed in popularity and popularity. “We’ve seen this rollercoaster ride and every decade, there’s usually a huge peak and then an immersion,” Muska says. “But we haven’t felt that way for a long time now.” After crashing in the early nineties, skateboarding is enjoying a slow ride to the top. The real glory of real skateboarding, now in their forties, is that teenagers have now surpassed skate parks in abundance.
In the late 90’s and early 00’s, rap and hip-hop were integrated with skate culture; Skate videos are inlaid with Granji VHS aesthetic and fish-eye lenses for quick cuts and smooth shots. Kids who are fast moving into 2020 and grew up with this culture are now paying homage. The mid-90s, directed by Jonah Hill, is a debut film of 90s skateboarding, while Louis Vuitton’s creative director Virgil Ablo is now signing pro skateboarders for his fashion house shoe design.
The advent of X Games in 1995 created exciting opportunities for skaters and attracted a lot of new sponsorships. But credit must go – perhaps unexpectedly – to Tony Hawk’s Pro Skater video games, which debuted on the PlayStation in 1999 and acted as a digital ramp for the new Skater. By generating more than 4 1.4 billion in sales, they helped launch an underground culture in the original underground that is now an Olympic sport. The games introduced a generation of influential kids to skateboarding and also immersed them in skate culture: clothing brand and joke names became part of the players’ vocabulary, while soundtracks ranged from punk-rock and metal to rap and hip-hop stuff.
“The games introduced direct skateboarding to many in the world,” Muska said. “Its cultural impact on skateboarding was so significant. I can’t even begin to fix the amount. “
Considered one of the most influential skaters in history, Mullen starred in Tony Hawke’s Pro Skater 2. He has first-hand experience of how these games are life-changing: he was ready to leave before skateboarding when Hawk asked him to attend the game.
“I called him, ‘Hey man, I’m thinking of giving up. I don’t know if it’s a symptom, I sprained my ankle, “said Mullen. Hawk’s answer surprised him. “’Are you hitting your ankle? Big deal. That doesn’t mean anything. Oh, and anyway, do you want to stay in my game? “It was insane,” he said.
He recalled that two big men came close during a late-night skating session in a Los Angeles neighborhood. “They had this look that said: It’s going to get worse,” Mullen says. “And then all of a sudden, one of them just goes, wait, aren’t you in that game boy? He went into the body language of a small child and asked me if I could do this or that technique. It was a crazy thing. ”
Mullen added: “My point is that when the game was released, it not only pushed the existing population and our place in it, it also brought an awareness and respect for skating to outsiders; especially with the language. Taught us the language. “
I remember when the game was announced and people were like, ‘Oh, it will bring all the worries that just sit on the couch playing games’ ’It turns out that some of the best skateboarders in history actually started because of the game! “
Muska believes that Tony Hawk Games was responsible for helping the then-skateboarders break the stereotype. “Initially, when someone thought of skateboarding, they thought of white people, punk-rock and California,” Muska said. “This cultural barrier is being broken.”
Lizzie Armanto, a 227-year-old pro-skater, is a new addition to the virtual roster of Tony Hawk’s games released this month. At just 20, she won an X Games gold medal, appeared on the first cover of Armanto Thrasher and Transworld Skateboarding Magazine, and was the first woman to complete Tony Hawke’s infamous 360 loop. Armanto hears his voice as he speaks of superstition in the skate scene. In an emotional video called The Voice Above, women skaters Jane Sotohe and Samaria Breward read comments on social media, detailing the sexuality that Armanto has to deal with on a daily basis.
“There’s a microscope about women and their looks and people don’t care much about what they say,” Armanto says. “I think I’m really lucky and very grateful for skateboarding as a background, because it helps you build physically and mentally tough skin.”
While still working to drive inclusion in skateboarding, Armanto is confident that the scene is making positive progress. “I definitely think there’s been a change,” Armanto said. “Even after I first started, some family members would say, ‘You’re too cute to skateboard,’ or my grandmother would say, ‘You’re too fragile.'” Armanto believes that the growing hype is encouraging more people to pick up a skateboard regardless of background. ever
The language is reflected: at the time the pro-skater games were originally published, a technique called Silent Air was named because its creator, Chris Waddell, a deaf fancy skateboarder known as the “quiet, silent guy”, was married to another skater’s new game. Will be known as.
“It simply came to our notice then [skateboarding] Bizarre and these include people everywhere because it’s like the core of skateboarding, “said Armanto.” It was always about what you do and who you are not. “
“Skateboarding is like music,” Muska says. “You can be a pool skater or a street skater. A vertical skater or a park skater. You could be an emo skater who is a healer or a soundcloud rapper kid who listens to underground rap. In fact, that’s what makes a professional skateboarder – when kids see that person as a role model and imitate their style and want to dress like them, skate like them and listen to music like them. “
Familiarity with the Olympics has brought skateboarding into the realm of sport, for skaters it has always been an art form where innovation in style and movement can be seen, be it the death drops of a freestyle skateboarder like Ismu Yamamoto or Aaron Homoki.
“I am standing firm [the idea] Mullen says skateboarding is not a sport. “We have a whole culture with a certain language and a way of doing things and a way of expressing who we are not [competition] Which shows every year … The Street League, the Olympics give them more energy, but that’s not the whole picture. “