How Gerd Krzanowski would like to rebuild the group

Establishment of a company sign on a Lidl branch

The future boss of Lidl Maa Schwarz Group is looking for ideas for a future discounter.

(Photo: Imago / Frank Sorge)

Düsseldorf It was an important step like a formality for Germany’s largest retail conglomerate. Soon after the prospect of managing Gerd Krzanowski’s Schwarz Group, he promoted the heads of digitization, IT, waste management and production from board members to board chairmen in their fields.

Krzanowski is indicating two things: he no longer wants to run the family company with half a million employees as a sole ruler like his predecessor Klaus Gehrig, but as a team with department heads.

And what’s more important: He wants to develop new business models beyond the classic discount business under the Lidl and Kaufland brands. To do this, it needs managers who are as entrepreneurial as possible.

The Schwarz Group is experiencing the biggest upheaval in the company’s more than 90-year history. For this many foundations have been laid in recent years. But more than 40 years later, the path to modernization has now been paved with the sudden departure of longtime Patriarch Gehrig.

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About the Author: Forrest Morton

Organizer. Zombie aficionado. Wannabe reader. Passionate writer. Twitter lover. Music scholar. Web expert.

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