On the occasion of its 70th anniversary, the Holiday Inn brand is as spectacular as ever. While the brand of the IHG group has 1,248 hotels worldwide, its economic version Holiday Inn Express is experiencing High riseMore than 2,900 hotels opened and more than 680 hotels planned in the coming years. In 2020, the Holiday Inn family of brands represented 60% of British group openings and half of new signings.
The development of this brand is based on the dynamic known to travelers Ability to develop To meet the new expectations of its customers. Holiday Inn is thus creating a new design, called H4, and focuses on the flexibility of use offered to customers, as well as a conceptOpen lobby, Reception, bar and restaurant are being grouped together in the same open and contemporary space. At the same time, many hotels in North America are offering new dining offerings with Burger Theory and Burger Theory with toast or toast on tap, designed for smaller hotels with counter service and a restricted kitchen.
« As the journeys begin again and we write The next chapter of this iconic brand, We work with our owners to bring design to life that always provide a memorable experience for customers“, JN Gribble, Senior Vice President, Global Marketing, IHG Group. Today, approximately 80 Holiday Inn properties are furnished in the United States. New design H4, Whereas in Europe, the concept of open lobby is adopted in 90% of establishments. The most recent installations include Indianapolis – Airport Area and Shanghai Nanjing Road or Holiday in the Hague – Voorburg and Bucharest -Times.
In Europe, it is particularly the Holiday Inn Express showing the greatest mobility. While the brand has 277 hotels in operation, there are expected to be around sixty more in the coming years. IHG should unveil Holiday Inn Express Brookles Grand Place and Ajaccio, While other installations are in preparation, notably near Ankara and Rome Fimicino airports, or in the United Kingdom with Holiday Inn Express Liverpool – Duke Street, near City Station.
In France, the brand appeared in Nice early last year, in addition to a plan in CorsicaHoliday Inn Express Grand ArenasDirectly across from the international airport, this developed business district is located awaiting the completion of the new convention center. ” Whether it be airports, highways, city centers, seaside locations or conversions and new construction opportunities, the brand offers A consistent and reliable offer Who opposed Kovid-19Said Wilmijn Giles, vice president of development for Europe of IHG Hotels & Resorts.