Some 120 leaders of foreign groups (Intel, JP Morgan, ArcelorMittal, Adeco, Snapchat, Merck, Moderna…), Ministers Bruno Le Maire (Economy) and Franck Riester (Foreign Trade), European Commissioner Thierry Breton and Head of State At the end of the day. The big game to promote France to international investors gathered at Versailles for the fourth edition of “Choose France” on Monday
“A very good version,” said Bruno Le Maire, who, a day after the regional elections, insisted on the occasion: “Choose France for the French!” These are 22 concrete investment projects that will create 7,000 jobs. Don’t fall from the sky! “
For France, foreign investment is essential for our economy and for jobs.
— Bruno Le Maire (@BrunoLeMaire) June 28, 2021
In front of business leaders invited for lunch at the Palace of Versailles, the minister set out to reinstate once again the measures taken since the start of his five-year term to restore the charm of France: corporate Taxes and reduction in production taxes, simplification of administrative procedures, etc. “We are pleased to see among foreign leaders that the country is improving and that its policy remains pro-business,” insists Frank Rister.
On the investor side, Charles Brand, Tetra Pak’s president of Europe Central Asia, which announced a 100 million euro investment in Chateaubriant, readily admits: “The talks with the French government are positive. We are looking to make life easier for foreign investors. Feel the strong desire of France to create.”
In 2020, France remained the first country for foreign investment in Europe, however, it was followed by the United Kingdom. As the recovery looms, “the government has chosen the right window of opportunity to choose France,” said EY President Eric Forel in France. Physical contact is vital to creating good trading conditions. This operation brings attention back to France”.
Duration is crucial. All European governments have included measures to improve their attractiveness in their recovery plans. France is no exception with its 100 billion euro plan, which reserves 35 billion to strengthen competitiveness.
greening the economy
On the positive side, it has been well received overseas: 88% of multinational executives recently surveyed by EY felt it was at least “as efficient” as those established in other countries. was. At Versailles, this Monday, they still wanted to ensure the speed of payment. But according to Bruno Le Maire, his number one expectation concerns the greening acceleration of the economy. However, he did not ask any questions about a possible pension reform in France.