You dreamed of updating the Google algorithm after months of famine? OK, Google is screwing you right now. Following the launch of the Core Update and Page Experience / Core Web vitals, here’s an update to the anti-spam algorithm, which was launched (and completed) yesterday…
In early June, we told ourselves that it was surprising that Google hadn’t launched a new major or specific algorithm for more than 6 months. Well, it has held up well since then, with a doubling of the main update in June and its sequel in July and the Page Experience/Core Web vitals update in mid-June as planned. and here iswe learn That yesterday, Wednesday 23 June an algorithm was launched against spam. This “spam update” should be completed as quickly as 24 hours after its launch, and it won’t take days to resonate around the world, as it sometimes does. Another similar algorithm update is also planned for a few weeks from now and will also be announced on Twitter when it is launched.
In short, if your status has changed significantly since yesterday, it is because there is a good chance that Google considers you a spammer. Not sure if this is excellent news… but of course, we don’t really know what’s in this algorithm and the notion of “spam” on Google is pretty broad in general (spamdexing, phishing, hacking, malware, etc.) and therefore not only targeting Black Hat SEO techniques. There is also a good chance that the latter will be considered a minority by this new arrogance.
As part of our regular work to improve results, we have issued a spam update to our system. You can learn more about our efforts to fight spam in this post: https://t.co/piCLhbZPkH
And this video below: https://t.co/xMYWm4HPze pic.twitter.com/83IL0EB9Lm
— Google Search Liaison (@searchliaison) 23 June 2021
Danny Sullivan’s tweet announces new spam-fighting algorithm. image Source: Twitter.
Video explaining Google’s approach to spam. Image Source: Youtube.