First paddle broadcast on Sky in Italy, UK, Ireland, Germany, Switzerland and Austria

first pedal Announces signing of broadcast agreement with Sky in Italy, United Kingdom, in Ireland, Germany, Switzerland and Austria,

Comcast-owned company Sky, Premier Padel . will offerThe new official world paddle circuit, governed by the International Paddle Federation (FIP) and supported by the Professional Paddle Association (PPA) and Qatar Sports Investments (QSI), New exposure to over 24 million viewers among its customers,

Sky has signed an initial one-year deal covering the 2022 Premier Paddle season and will begin airing alongside the Ooredoo Qatar Major 2022, which begins on March 28 at the Khalifa International Tennis and Squash Complex in Doha.

The news comes days after it announced a major four-year deal with ESPN to broadcast Premiere Paddle to nearly 50 countries in the LATAM region, covering South America, Central America, Mexico and the Caribbean.

sky logo post
sky logo post

These agreements will allow the sport to reach a global audience like never before. More broadcast deals will be announced in the coming days, as excitement around the new official circuit only grows.

Since its launch a month ago, the FIP, PPA and QSI have made a series of important announcements related to the new official circuit, including the confirmation of at least ten (10) new tournaments to be held this year – including four Majors. Are included.

Entries for the first official tournament, the Ooredoo Qatar Major 2022, have already broken records, with 123 pairs being entered from 19 different countries. A record amount of prize money was announced for each major of €525,000, while important new ranking points for the new circuit were also unveiled.

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Luigi Carraro, President of the International Paddle Federation (FIP), said: “Week by week, we welcome incredible new partners, while breaking records and elevating the sport and its players to unprecedented levels. From the outset, we have reaffirmed our desire to truly internationalize paddle and ensure that supporters from around the world join us on this adventure. It is therefore exceptional news for Sky to be our trusted broadcast partner. Sky is known among the international media as the absolute reference, and it is precisely in this perspective that this new circuit is based. There is much more to come, and I look forward to the Ooredoo Qatar Major 2022 which will usher in this new global era for our sport from next week.,

The Board of Directors of the Professional Peddlers Association (PPA) said: “This historic agreement with Sky once again shows that professional paddlers and the sport itself are finally getting the international exposure they deserve. These broadcast deals will shine a light on our game and allow our players to inspire new fans every day in as many countries as possible. Through more exposure, our players will inspire the next generation of paddle enthusiasts as well, and that’s how our sport will truly grow.,

frank binisti

Frank Binisti discovered the paddle in 2009 at the Club des Pyramids in the Paris area. Since then, pedaling has been a part of his life. You often see him touring France, covering major French paddle events.

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