LONDON (awp / afp) – Facebook is launching its news section Facebook News in the UK on Tuesday, providing paid press articles to publishers.
The United Kingdom thus became the second country to benefit from this service, which was launched in the United States at the end of 2019 to promote journalism and preserve its reputation for devolution.
Facebook News “, is a multi-year investment that will allow true journalism to reach new audiences, while offering publishers greater advertising opportunities and subscriptions,” a statement by Jasper Dow, Director of Partnership Europe at Facebook said in.
Publishers will now be paid for content that is not already on the platform.
British media accepting the Facebook offer include the daily newspapers The Guardian and Financial Times, the weekly The Economist, the tabloid The Mirror and the Daily Mail, but magazines Glamor and Vogue as well as Sky News and Channels. ४.
Jesspers Daub said Facebook News, which may be personalized by users, aims to bring them closer to the stories that impact their lives and the community around them.
The launch comes in the midst of a crisis for the press, which is faced with a decline in advertising revenue – the majority of which is captured by digital giants – and physical sales, often available for free, with the rise of online content it occurs. This situation is amplified by the novel coronavirus epidemic.
In November, American giant Google signed agreements with French newspapers to use its content, a world previously falling within the framework of European law on neighboring rights.
The US veteran of the social network said in early December that “active negotiations” were underway to start Facebook news in France and Germany.
afp / buc