Facebook ends facial recognition on its platform

Facebook announced that it will no longer use facial recognition software to recognize faces in photos and videos of its users.

The company said the move comes after several growing concerns about the ethics of facial recognition technology, with questions raised about privacy, racial bias and accuracy. How it should be used, the company said.

Till now, users of the social media app could opt for the feature that would scan their faces in pictures and notify them if anyone else posted their picture on the platform.

“This change will represent one of the most significant changes in the use of facial recognition in the history of technology.” Jerome Pecenti, vice president of artificial intelligence for Facebook’s new parent company Meta, wrote in a post Tuesday.

He said the company is trying to weigh positive use cases for the technology. With regard to growing social concerns, especially since regulators have not yet provided clear regulations”.

The company will remove in the coming weeks “More than a billion personalized facial recognition models”, did he announce.

More than a third of daily active Facebook users have chosen to have their faces recognized by the social network system. This represents about 640 million people.

Facebook introduced facial recognition a decade ago, but gradually made it easier to shut down the feature, as it was subject to intense scrutiny by courts and regulators.

In 2019, Facebook stopped automatically recognizing people in photos and suggesting people “Surname”, And instead of making it the default, it asked users to choose whether they wanted to use its facial recognition feature.

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About the Author: Tad Fisher

Prone to fits of apathy. Music specialist. Extreme food enthusiast. Amateur problem solver.

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