Following the 66th UEFA Champions League Final on 29 May 2021, Heineken, the official sponsor of the prestigious sporting event, put the covers back on the table with a VIP evening called ‘Immersion’.
Beginning on 11 June 2021, UEFA Euro 2020 had its epilogue with this titular duel between the Three Lions and La Squadra Azura. England, struck by half a century of desperation and disillusionment, this time approached the grave; But this was without relying on the anger and rage of the Italian team, who, despite scoring just 2 minutes from the start of the match, made an impressive comeback to equalize and even put pressure on England. At the end of a 1 goal draw everywhere, a period of overtime was followed by a penalty shootout that allowed Italy to take first place in the championship.
A resounding victory celebrated by consumers and fans of Round Ball in an atmosphere brilliantly powered by welcome drinks, aperitifs and afterparty with DJ Philo on the turntables.
It should be noted that almost 5 billion spectators and spectators have followed UEFA EURO 2020 around the world from the very beginning, thanks to Heineken. Well-known international beers sold in over 192 countries and for which matches represent ideal opportunities for sharing and trust.