Revitalizing the economy through international tourism is the stated objective of a major promotional campaign launched by the United Kingdom across Europe.
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In two weeks, posters and advertisements on the Internet will flourish not only in France, but also in Germany, Italy, the Netherlands and the United States. 12 million euros have been invested by the British government to promote the attractions of Liverpool, the Highlands of Scotland or the Welsh coasts. Because in two weeks, there will be no more testing or quarantine for doubly vaccinated foreigners: it will be, for them, the end of travel restrictions.
The tourism minister himself is promoting its reopening on social networks. “The message is very clear, we are open for business again.he says in a video on his Twitter account. Whatever the reason for coming here: to see relatives, friends, to do business or just to discover a world-class iconic heritage like Westminster Abbey behind me and much more. You will be warmly welcomed. what are you waiting for? Book this trip!”
Removal of travel restrictions for fully vaccinated travelers combined with a £10 million international marketing campaign @visitUK Sends a clear message: We are open for business and look forward to welcoming our international guests. https://t.co/RKkBeTf0Ib pic.twitter.com/f2QsNzJmll
— Nigel Huddleston MP #GetBoostedNow (@HuddlestonNigel) 25 January 2022
The country is experiencing an inflation record never reached in 30 years and Brexit is slowing international trade. Therefore tourism is particularly important for reviving the country’s economic activities. For this, England is betting on the return of normal life. Herd immunity and vaccines,
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Two incidents have been particularly highlighted. First, the Commonwealth Games, representing a sort of mini Olympic Games with 187 nationalities, will take place this summer in Birmingham from 28 July to 8 August. But above all, the state wants to promote the celebrations of the Platinum Jubilee, a celebration of Elizabeth II’s 70-year reign from June 2 to 5. The government is relying on the sovereign’s sympathetic capital to attract tourists at the time.
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