There has rarely been such a controversial discussion of a Christmas ad in the past: after British supermarket chain Tesco released a clip titled “This Christmas, Nothing Stopping Us” over the weekend, the UK Advertising Authority has received more than 1,500 complaints . Reason: a vaccination Santa Claus.
Santa Claus shows his vaccination card
In one scene of the video, a reporter is seen on television with breaking news telling viewers that “Santa Claus may be quarantined”. Then the same person is shown presenting his Covid passport at the border control.
Opponents complain of coercion and discrimination
Santa Claus proves to the customs officer that he has been vaccinated – so he can enter the country without any restrictions. Most of the complaints filed with the UK advertising regulator criticized that the scene was allegedly coercive and that the advertising was promoting medical discrimination.
Many vaccination opponents called on social media under the hashtag “boycottesco” to avoid the company in the future. Other online users, in turn, have praised the series for the advertising campaign. For example, one Twitter user quipped: “I’m going to Tesco now, knowing that everyone who opposes vaccination has decided to boycott Tesco. To make sure we’re all safe, Thank you for playing your part. Staying at home.”
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