Britons addicted to video content during pandemic

by Carlos Pires,

The pandemic has forced homes across the world to stay indoors. But few people may have spent as much time looking at the content as the British.

For example, according to the Communications Authority of the Country’s Media Habits (Ofcom) annual study, in 2020 adults in the UK spent a third of their time watching television and video online, with a daily average of five hours and 40 minutes, 47 minutes . more than 2019.

The change is mainly due to the fact that people spend almost twice as much time watching subscription streaming services (one hour and five minutes per day), such as Netflix, amazon prime video And Disney+.

UK streaming subscriptions reached 31 million last year, up from 20 million in 2019. This means that as of September 2020, three out of five UK households were signed up, up from half the households a year earlier.

As of April 2021, streaming service providers were offering UK viewers a total of over 115,000 hours of content. Amazon Prime’s video catalog was the largest with 41,000 hours, followed by Netflix with almost 38,000 hours. The combined content catalog of All 4, BBC iPlayer, ITV Hub and My5 was just a little less than that, 37,000 hours.

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About the Author: Rusty Kemp

Tv ninja. Lifelong analyst. Award-winning music evangelist. Professional beer buff. Incurable zombie specialist.

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